Here are things that Ligature cares about and are always at the heart of what we do as a company:

1. Basics
   Source well, roast well, brew well
   
   
2. People
   The three main groups that Ligature works with are: Producer/Supply Chain, People we work with in our city/country (accounts, employees, that random guy at the bank), & Final Consumer.
   All should be treated with handfuls of equity.
   
   
3. Honor The Craft/Care for the industry
   Work hard to keep it all up and understand that we aren’t the only ones doing coffee.
   
   
4. Dont Be Afraid to Fail/Conversations
   Experiment, try new things, get feedback from everyone/everywhere
   When our experience becomes more of a conversation than a lecture we allow ourselves to grow as humans and as a company